Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot
Corona Extra USA launched a 2022 holiday marketing campaign built around its iconic 'O'Tannenpalm' ad from 1990, according to details shared with M...
Corona Extra USA launched a 2022 holiday marketing campaign built around its iconic 'O'Tannenpalm' ad from 1990, according to details shared with Marketing Dive. As part of the effort, an augmented reality location enables users to place a virtual palm tree — decked out in holiday ornaments — in their own space and includes interactive elements. The brand will also give away five decorated 10-inch palm trees a day through Dec. 31 and support the promotion on Instagram. With this promotion, the brand takes big gulps of two key trends this holiday season: nostalgia and virtual experiences.